Money Buys Choices, Not Happiness: What Really Matters
- Nathan V. Bremer, CFP®, AAMS®

- Aug 9
- 2 min read
We’ve all heard the phrase: “Money can’t buy happiness.” It’s catchy, but not entirely true.
Money can buy a lot of things—comfort, convenience, security. It can buy the plane ticket to visit family, the braces your kid needs, or the freedom to leave a job you’ve outgrown.
So maybe the saying needs an update: Money buys choices.
Why We Chase More (and Why It Rarely Feels Like Enough)
Human nature craves progress. When your income goes up, you don’t think, “Perfect, I’m done.” You adjust. You upgrade. The car gets nicer. The vacations get longer. The baseline shifts, and what once felt abundant now feels normal.
This is called hedonic adaptation—a fancy term for “we get used to things.” The raise that felt life-changing two years ago? Now it barely registers. That’s why more money often fails to deliver more happiness: the target keeps moving.
So What Does Money Actually Do?
It creates space. Space to say no to the wrong job.Space to spend more time with people you love.Space to do work because you want to, not because you have to.
In short, money is a tool. But like any tool, its value depends on how you use it. A hammer can build a house or break a window—the tool isn’t the problem; the intention is.
The Happiness Curve
Studies show that beyond a certain point (around $75,000–$100,000 per year, depending on where you live), extra dollars don’t significantly boost day-to-day happiness. Why? Because the basics—housing, food, security—are already covered.
After that, happiness tends to come from how you spend your money, not just how much you have:
On experiences rather than things.
On others, through generosity or shared memories.
On time, by outsourcing what drains you or freeing yourself from unnecessary obligations.
So Here’s the Real Question
If money is a tool for choice and freedom—not a finish line—then:
What choices matter most to you?
Are you using your resources to align with those priorities?
Or are you chasing a moving target that never feels quite close enough?
Because here’s the truth: happiness isn’t in the extra zero—it’s in how you design a life that reflects what you truly value.
Final Thought
Financial planning isn’t about hoarding dollars for the sake of more. It’s about building a framework that turns money into something more meaningful: time, flexibility, and the life you actually want to live.










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